80% less manual work.
35% higher conversions.
Real numbers from the case studies below: systems I designed and shipped for a global broker's marketing engine, plus live products I build and run myself.
My Ecosystem
Beyond client work, I build and run my own live products. These end-to-end projects show how I architect complete systems, from database design and API development to AI integration, frontend dashboards, and deployment pipelines.
Portfolio Analytics
A real-time investment tracking platform I founded and lead. It visualizes multi-asset portfolio performance with live price feeds, JWT role-based access, and automated data pipelines.
Nutrio
An AI-powered nutrition tracking app I designed and built. Snap a meal photo or scan a barcode and it logs calories and macros instantly, with personalized insights, daily targets, and native Android and iOS builds.
Blog
Where I share insights on the future of technology, AI automation, generative engine optimization, and modern web development.
Case Studies
Automated Lead Scoring System for Forex
Problem: A regulated forex broker's marketing team was manually processing 500+ leads daily across multiple regions, causing delays and missed high-value prospects.
Solution: Built a Node.js middleware that uses GPT-4 to categorize, score, and prioritize incoming leads based on behavioral signals and demographic data, then auto-routes them to the correct CRM pipeline.
Real-Time Portfolio Analytics Platform
Problem: Investors lacked a unified dashboard to track multi-asset portfolios with real-time price data and performance metrics.
Solution: Architected a full-stack platform with Express backend, PostgreSQL database, JWT-based role authentication (super_admin, admin, user), and a responsive vanilla JS frontend with live charting. It now runs as my own product at portfolio.ceciltan.com.
Multi-Channel Campaign Automation Engine
Problem: A global broker's multi-region campaigns required manual coordination across email, SMS, webinars, and CRM platforms, leading to errors and delays in multi-region rollouts.
Solution: Designed an AI-enhanced automation engine using Make.com and n8n that orchestrates campaign workflows: auto-generates localized email content via GPT-4, schedules Zoom webinars, syncs leads via SendGrid/Twilio, and logs all activity to Google Sheets.
My Services
AI Automation & Workflow Design
Full-Stack Platforms & APIs
Marketing Technology
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